8 Questions every Website Visitor Wants Answered in ten Seconds
What Are You Selling?
First and foremost, they’ll want to Immediately know what product / service you’re offering. The instant they land on your website, this should be abundantly clear, and there should be absolutely no guesswork involved.
Why Should They Care?
After establishing what your offer entails, your visitors will have an even more pressing concern. How will it improve their lives and solve whatever pain points they’re experiencing? In other words, what’s in it for them and why should they care?
What’s the Cost?
Let’s say that you’ve piqued a visitor’s interest by explaining what your product / service is and what the benefits of using it are. At that point, they’re invariably going to want to know how much it costs. While you don’t necessarily need to slap up the price on your homepage, you should make sure that your visitors can find pricing information with a single click.
What Differentiates Your Brand From Others?
Many consumers want to know a little about your company’s story, history, team members, values and so on. That’s why it’s important to quickly differentiate yourself from other competitors and establish a unique brand identity. Although it just wouldn’t be practical to put long-winded details on your homepage (this is usually reserved for your “about” page), it’s smart to show what makes you special.
With Ease? Your average online shopper has the attention span of a gnat. When it comes to navigation, it needs to be intuitive, and visitors should be able to get their bearings within a matter of seconds — not minutes.
Who Else is Using It?
Social proof is a “psychology hack” that’s huge these days. Consumers want validation of a product/service before they spend their hard-earned money on it. If you’re able to establish other notable customers / clients who are using it, you’re probably going to put a visitor’s mind at ease.
Can I Trust You?
Trust is huge. With many shoppers having a healthy level of skepticism these days, it’s critical that you’re able to establish at least a baseline level of trust right off the bat. If there’s even a hint of doubt about your credentials and reputability, you can pretty much bet that the bulk of visitors are going to leave.
How Can I Contact You?
Considering the fact that most of today’s shoppers are Internet savvy, you’ll want to include a “Contact” section in a conspicuous area that requires very little effort to find. Forget placing it all the way at the bottom beneath the fold.