8 Tips to Sell Your Home Online
Price your home aggressively
Selling the right price for your home is the single most important decision you will make when you decide to sell. Go too high and you risk turning off every buyer in the marketplace, go too low and you leave money on the table. One simple but powerful technique for pricing your home aggressively is to spend the day looking at your competitors’ homes By doing so you will be seeing the world through the buyers’ eyes. Be tough and honest with yourself Compared to the competition what would be a price that would position your home as the best value proposition for buyers in your marketplace?
Use price points
Buyers don’t walk into an agent’s office and announce that they would like to see homes priced at a specific price like $227,900 dollars. Instead, they ask to see homes between price ranges that are separated by five to ten thousand dollar increments Because of this, consider setting your price near one of these natural price points, For instance, a price $229,900 would probably net you exactly the same number of buyer inquiries as a price of $227,900. but moving your home down to $224,900 (the next price point down) would widen your potential buyer pool.
Consider value range marketing
Another pricing technique that may be the ticket to more showings and more offers is to use value range marketing. Value range marketing is a pricing technique in which you choose a listing price based on what you would sell for today if a buyer wrote you a check You then choose another lower price – one that you wouldn’t reject if offered but would use as a starting point negotiate towards some middle ground So instead of listing your home at a specific price of $496,000 dollars, you list the home between $459,000 and $496,000.
Hire an aggressive listing agent
Not all listing agents are created equal To find an aggressive full-time agent, take the time to research the market, talk to friends, neighbors, and colleagues about who they recommend before making a hiring decision.
Encourage two-way critiques
Successful sellers aren’t afraid of a little (or a lot) of constructive criticism. In fact, they invite agents to give them helpful suggestions on everything from pricing to curb appeal, to help them secure the highest possible price for their home. Qn the flip side, when hiring an agent, be sure to find an agent that is open to suggestions. For instance, as a seller, you may find ways to improve advertising copy, flyers, photographs, or even virtual tours.
Offer incentives & prepaids
A buyer who has narrowed their search down to two or three top choices may need a little push to motivate them lo take action. To encourage buyers, many sellers offer incentives like buying the interest rate down on the purchaser’s loan, paying for closing costs. inspections or repairs, or providing allowances or credits for home upgrades after closing In addition, many sellers prepay for services like internet services for a year, taxes or homeowners association dues, or even golf club memberships.
Stage the home & use curb appeal
Buyers won’t pull the trigger unless they become emotionally invested in your home To help build a stronger first impression start from the outside first by working hard to improve your home’s curb appeal Next, move inside and stage each space by creating a focal point and a story for each room A set dining table, a book by the bed. or a game in the kid’s room are all simple examples of staging.
Learn to fail fast
If something isn’t working, successful sellers have the strength to fail Fast by making adjustments to their strategy quickly. For instance, if after implementing your marketing plan buyers don’t begin to view your home on a regular basis, this is a clear indication (a red flag) that the market is rejecting your price. There is only one solution: lower your price On the other hand, if you have a steady stream of buyers touring your listing, yet you aren’t receiving any offers, this is often a symptom of buyers rejecting, not the price, but the home itself. Something about the home is turning them off. Savvy sellers attempt to identify the problem and take proactive action to correct it.