Design trends 2017
Let’s take a look at what we can expect in 2017.
Great design is always both aesthetic and functional, but that’s not the whole picture. When designs from the past look dated, it’s not because they are inherently ugly or impractical. Rather, it’s just that the world kept on turning. Certain elements of design transcend time and medium, but trends emerge in response to contemporary demands. As technology and consumer demands evolve, design rises to the challenge. Here are 4 design trends that have persisted for years prior and 4 trends we expect to see more of.
Card/Title Based Design
If your resolution for 2017 was to improve your Information diet, take a moment to appreciate the prominence of Card and Title based digital designs. Cards organize information into a sleek and digestible format. This customizable solution for displaying quick bursts of information is hugely important for filtering out a noise and prioritizing what is important. Plus, they look great on any screen dimensions.
Big, bold typography is a means of controlling space and a reader’s attention. Two of the simplest ways to heighten the influence of a typeface is to increase its size and bolden its stroke, and both of these methods are highly popular in contemporary design. Whether in vast negative space or a sea of body text, dramatic typography commands its canvas.
Experimental and Throwback Colors
Currently, digital color palettes are anything but conservative. Neons, contrasting combinations, bold primaries, and unisex palettes prevail over traditional color schemes like earth, jewel, and metallic tones. 2017 will see a continuation of colors that are friendly yet edgy, energetic yet subtle.
While colors and typography are becoming bolder, icons are being minimized. Using thin, clean lines and no text, these icons rely heavily on symbolism to convey information. The more abstracted these signifiers become, the more minimal the design. Emails aren’t delivered in envelopes, and most phones don’t resemble old school receivers, but you can expect to see plenty of sleek icons in these shapes.
The Internet may have had a snarky response to Instagram’s logo makeover last year, but their gradient redesign may just have been ahead of the curve. Gradients add an element of subtle depth to the dominating trend of flat design. They also make it possible to achieve aesthetic unity when curating a bunch of photos that may otherwise be thematically dissimilar.
2017 is starting off with a nostalgic nod to the pastels of the past. But where pinks, lilacs, and baby blues may once have been considered feminine, these colors are making an edgier, unisex comeback. From street style to the web, you can expect to see soft, milky pastels collide with hard lines and asymmetry.
It’s hip to be square, circular, or triangular. Polygons promise to breathe new life into a flat design – while these shapes are simple, their angles and coloring can add depth to two-dimensional images. Bold, equilateral shapes and geometric patterns offer plenty of branding opportunities. Since they remain visually appealing in almost every medium, they make for an endlessly versatile visual theme.
Renewed Emphasis on Originality
Digital design trends emerge because they are attractive, useful, and timely. But once a trend has been replicated too many times, it can get hard to distinguish one manifestation from another. We expect that designs in 2017 will start to break-away from responsive web templates in favor of designs that are truly unique. Custom illustrations, hand-drawn script, and animated images all require careful deliberation and are a departure from the one-size-fits-all web template.