Top 9 Features Consumers Want On Your Mobile Website
Click-to-call and click-to-sms buttons
When people are searching for products or services on their smartphones, they often prefer to call a business rather than visit its physical location. Make sure your potential customers will be able to contact you with a single finger tap by adding a click-to-call or click-to-sms button on your mobile website
Mobile maps with directions
Let your customers know where your business is located and how to get to it. Add Google Map widget within the mobile builder and set up your map with step by step driving directions helping your customers locate your place in seconds.
Thanks to this feature, the prospects are able to ask questions concerning a particular product or service. This is a perfect source of gaining leads. Make sure to ask for minimum information to keep the form short. Focus on the most important information you require.
Collapsible content and image sliders
To avoid excessive amount of content on mobile remember to use all sorts of collapsible and accordion content that will allow presenting these elements in a very useful way. Scrolling down through a page is really tiring for the mobile device user. Avoid it at all costs!
Navigation is as important as the loading speed of the mobile website. Mobile users should be able to perform the most important actions from the level of the homepage and reach essential content from every single page. Placing the “back” button at both the bottom and the upper part of the page is also a good solution.
Reading large chunks of text on the smartphone is not the most pleasant task. About 41% of users would prefer watching a video instead. Placing a short video about your company or particular product in use may convince your prospects to take action just after watching it.
Buttons large enough
Mobile users tap the screen with their fingers, so a larger button would be a nice solution. It is recommended to design button with the size of 45 – 57 pixels.
Link to the full desktop site
Make sure to provide a link to the full version of the website, even if it is adjusted for desktop use only.
Your company is actively communicating via social channels? Add links to your social profiles and social buttons promoting your mobile site – it is a nice extension for presenting the information about your company and a free option for advertising, so why should you not be using it?