- 1 Ultimate SEO Guide [Infographics]
- 1.1 8 Simple Steps To Search engine optimization
- 1.2 6 on-Page Factors for SEO Success
- 1.3 SEO COPYWRITING: 10 TIPS for writing content that ranks
- 1.4 Why it’s an Exciting time for Search in the Enterprise
- 1.5 The Essential Do it Yourself Guide to Successful Linkbait
- 1.6 5 SEO Strategies Every Company Needs to master
- 1.7 Great SEO
- 1.8 Do’s and Don’t Local SEO
Ultimate SEO Guide [Infographics]
8 Simple Steps To Search engine optimization
You hove to find out how people would search Google for your offer. You can start by using the Google Adwords Keyword Research Tool to find out how many people actually search for specific terms.
KEYWORD RICH DOMAIN
Once you find out what terms people are searching for, try to get a related web address. This web address is known as your domain. .Com is highly reccommended. You will want your address to look like this: www.YOURKEYWORD.com.
THE RIGHT PLATFORM: WORDPRESS
You can build your site any way you choose. However, if you are looking for something both user AND Google friendly -then you should choose WordPress. The plugins, ease of use and general search engine love is a great advantage.
Make sure you change your Permalinks in your WordPress Settings. This is key, you want to make sure your permalinks include post titles. I like choosing a custom structure: /%postname%/.
One of the best things about WordPress is you can easily add functionality to your website through the use of plugins. Two of the most popular and helpful SEO plugins are: Yoast and All-In-One SEO Pack.
While there are ways to try and confuse Google, the reality is nothing will beat great original content. Remember to create your web content for your readers, make it something they would want to pass around. Content is king. Add it regularly.
For every piece of content you create, make sure you blast it to your social media sites. Twitter and Facebook are musts. This will not only help with SEO, it can directly boost your traffic.
The above steps should lead to some solid on-page SEO. While things are constantly changing in SEO circles, one thing to be sure of is that high quality backlinks to your website count! If you have some downtime, build quality links to your quality content!
6 on-Page Factors for SEO Success
What are on-page factors?
On-page factors are the 6 aspects on your website that influence
search engine ranking to maximize SEO success!
Page Title/Doc Title
The first attribute that shows up in search results for your website. This should be unique for every page.
• Focus on two keywords, 70 characters maximum
• Example: Weddings, Wedding Flowers – Bella Blooms
This is an actual sentence that describes the topic of the page to both search engines and users.
• Include two keywords, 160 characters maximum
• Example: Wedding Flowers – Find the perfect wedding florist near you. Search ratings and reviews for wedding flowers
Unique keywords that are assigned to each particular page of your website, and these words must also be included in the actual page content.
• Maximum of five words, no spaces
• Example: flowers, wedding flowers, wedding florist
H1 is the largest HTML heading on a specific page, which goes up to H6 tags.
• Use primary keyword, only once per page
Provides an alternative text for when an image cannot be displayed.
• Placed on every image, match primary keyword for destination
• Example: ‘Bella Blooms’ applied to the Bella Blooms company logo across their site.
Describes the link’s main content.
• Placed on all text links, match primary keyword for destination.
• Example: When you hover over a Wedding Bouquet links, ‘Wedding Bouquets’ will appear.
SEO COPYWRITING: 10 TIPS for writing content that ranks
Write for humans – optimize for robots nobody wants to read SEO content, not even the search engines! Everything points to the fact that Google prefers natural content to obvious SEO stuff. Moreover, there’s no point in great rankings if your content doesn’t convert. So focus on your flesh and bone target audience – but help the robots find your content.
Forget about keyword density – once and for all
Keyword density is one of the most tenacious SEO myths out there. But there is nothing to indicate that Google favors a certain density over another. It’s important to use relevant keywords in your copy, but use them naturally. Cramming keywords in where they don’t belong will mostly likely do more harm than good.
Use related keywords, synonyms & grammatical variations
Google and other search engines use Latent Semantic Indexing (LSI) to match search results to the intentions of the person performing the search. Using synonyms, related keywords, and grammatical variations is an easy way to make your content more relevant – without stuffing the actual keyword into the copy.
Use Google Tilde to find related keywords
If you add ~ before a keyword and perform a search, Google will show you a number of related keywords at the bottom of the page that Google finds relevant In relation to your query. Use these keywords to increase the relevance of your content.
Write LONG, in-depth, quality content
The average web page ranking on the first page of Google has over 2,000 words. Moreover, evidence points to the fact that in-depth articles get more shares and links than short, superficial ones. Aim for content that delves deep into the subject matter and provides real insight. But DON’T write lengthy content just to please search engines – do it because you have knowledge and insight to share with your audience.
Take advantage of the long tail
The problem with “big”, “fat” keywords is that they usually are super competitive and ranking for them demands a huge effort. In many cases there are lots of related searches that are much easier to rank for e.g. “landing page” vs. “how long should a landing page be?” Long tail phrases have a smaller search volume, however the traffic quality will be higher as the visitors are more motivated and likely to convert.
Answer your prospects’ questions
If your prospects have questions about your product or service, they’ll probably type those same questions into Google. Provide your prospects with content that delivers credible answers, and they’ll visit your site. Provide them with better answers than you competitors, and they’ll buy from you. Additionally, answering questions is a great way of taking advantage of the long tail.
Get your content noticed and shared
Sharing gets you links and traffic, and the more “shares” your content gets, the more relevant and popular it will seem to Google. Do your part to get your content out there and shared via relevant forums, blogs, influencers, newsletters, and the usual suspects like Facebook, Twitter, Linkedln, Google+, etc. And don’t underestimate the incredible power of guest blogging!
Get down with Google Plus
Google+ is going to play a bigger and bigger role in SEO. Moreover, the inevitable introduction of Author Rank means that Google will start connecting ranking factors to individual authors – not just the websites hosting the author’s content. Setup your G+ profile, add your authorship markup, claim ownership of your content build AuthorRank, and play an active role on G+. By doing so, you can boost the authority of every piece of content you produce – regardless of where it gets posted.
Title tags and snippets are still king
Your title tag is one of the first things Google looks at when categorizing the individual web page. Moreover, the combination of title tag and “snippet” (meta description) is what your prospects are going to see in the SERPs. So include keywords – but make your titles and snippets sound natural and focus on motivating prospects to click.
Why it’s an Exciting time for Search in the Enterprise
The search engine optimization industry is advancing. And rapidly, too. As businesses demand greater online visibility and recognition, the value and influence of successful SEO within organizations is expected to reach unprecedented heights.
At 66%, most marketers say their budgets for SEO have grown, and more than a quarter reported growth by more than 25%. How organizations’ natural search budget has changed in the last 12 months compared to the previous year.
With their extended budgets, companies are hiring more employees to work on boosting SEO, and most expect to see a 33% increase the end of next year.
Although in most organizations, SEO is covered under the Marketing department, it is now second most common to find that it is separated into its own entity and department.
AWARENESS AND INFLUENCE
CEOs & SEO Most executive teams now report that their familiarity with SEO business and metrics has gone up over the past year.
ITS ROLE IN THE BOTTOM LINE
In the past, SEO was seen as a largely specialized part of the business, with few other members understanding how it worked or even how it affected the organization. Now, 65% of those surveyed agree; SEO has a rightful seat at the revenue table.
The Essential Do it Yourself Guide to Successful Linkbait
What is Linkbait?
Linkbait is content created for the purpose of garnering links from other websites, particularly blogs.
Why Should I Use Linkbait?
Linkbait is one of the most effective ways to generate links to your website or blog. By creating interesting content and pro- moting it in the online community, you can create an active base of advocates for that content that can lead to its viral spread online. Successful linkbait can generate hundreds or even thousands of editorially- given links to your site or blog. These links in turn will improve your site’s rankings in the search engines.
Step 1: Brainstorming
Topic Realm and Strictness: The linkbait you create should be related to the topic of your site. Consider the implications of the title of your linkbait, as the anchor text of the links you generate will play a considerable role in the rankings improvements you will see.
Also consider how “out there” you can be with your ideas. Does your brand require a level of seriousness, or can you produce something out- landish without harming your brand?
Type of Content:
Linkbait can come in several forms During brainstorming, try to think of examples of each of the following types:
– Articles – Infographics (like this one)
– Quizzes – Widgets – Cartoons
Generate the Ideas:
When generating ideas, think of as many as you can and Involve others in the brain- storming process. The more ideas you can come up with, the better. The only criteria for these ideas is that they should be on-topic. In the next step you will narrow down your ideas by testing them for “stickiness.”
In order for linkbait to have the best shot at success, it should meet the following criteria for “stickiness.”
The concept must be easy to understand by your audience at a quick glance. They should be able to quickly pick out the benefit they will gain by reading your linkbait.
2. The Unexpected
Your linkbait should present something new, or present something old in a new way.
Your linkbait should have a clear thesis. It should be able to be explained in terms of sensory information. Ambiguity is boring, specifics lead to interest.
If your linkbait smells of spam, or your facts don’t add up, you’re sunk.
In order for people to share your linkbait, they must care about the idea. Consider your audience and what their primary motivational emotions might be. Empathy might be good when targeting mothers, while irony or sarcasm might be better when targeting teens.
Stories bring concepts into the real world. Relating your ideas through examples gives your audience a reason to feel connected.
Step 2: Production
Quality is very important when it comes to linkbait. You’ve probably noticed the increase in content on the Internet in the past few years. The bulk of it is mediocre. Professional level writing, layout, and design are very important. Don’t skimp on production.
1. Creating the content
Whether the content is created by you, someone in-house or a third party freelancer, it is important to maintain control over the quality and consistency of the content you create. You must keep a careful eye on the content as it goes through production and assess how well it fits the original idea and goals as it is being created.
2. Timelines and Edits
It is important to make sure you give yourself extra time to complete projects. There will be a good deal of back and forth with your writers and graphic designers to end up with a finished product that you are proud of. If you are working with a freelancer, remember that they are probably not on the same schedule as you, so plan your timeline accordingly.
3. Finished Delivery
A high quality finished product is essential to meeting the stickiness criteria of credibility. Spelling errors, sloppy images or artwork, and lack of sourcing can lead your readers to disregard your linkbait as not credible.
It is important to make sure your linkbait is cohesive with your website and/or your brand. Make sure you make it clear who it was produced by, but avoid plugging your product or service as this seems like a sales pitch and will take away from credibility, making you come off as a manipulator or spammer.
Step 3: Publication and Promotion
If you’ve created linkbait that meets the guidelines laid out so far, this should be the easiest part of the process: getting your content in front of viewers, and encouraging them to share.
1. Content placement:
Your linkbait should probably reside within a blog or static page apart from your main site. If you’re creating linkbait for a com- mercial web property, putting it within a commercial section of your site is a recipe for failure. Blogs act as a means to reach out to the community in a non-salesy way. Blogs also provide excellent, easy to use tools to enhance the sharing of the linkbait by viewers.
2. Enable Easy Sharing:
There are dozens of tools to help your readers share content they enjoy with others. Facebook integration, twitter integration, social news voting buttons, and any other sharing facilitators should be used. For infographics, include easily copyable snippets of code for bloggers to use to easily syndicate your content to their blogs.
3. News aggregators:
Reddit.com, Digg.com, Stumbleupon, and many other social news and bookmarking sites should be your first stop in promotion. You will have a higher likelihood of success on these types of sites if you have accounts that have a history of participation.
4. Blogger outreach:
With hundreds of thousands of bloggers, it is likely there are several hundred or even several thousand bloggers with moderate readerships within your niche. By creating linkbait content that would appeal to the audiences of these bloggers, you will have a very easy time con- vincing them to post your linkbait. Present yourself as a seasoned reader of the site simply passing along an interesting piece of content you found that you thought their readers would enjoy.
5. Twitter outreach:
Similarly to blogger outreach, twitter outreach can help spread your content far and wide. Target only the top 50-100 most popular twitter accounts within your niche. Those with few followers won’t be able to spread your content very far.
Step 4: Reviewing and Enhancing:
Once you’ve created and begun promoting your linkbait, there is still work to be done. The best linkbaiters out there squeeze the most out of their linkbait in the following ways:
If you’re getting solid traffic from linkbait you’ve recently promoted, use that traffic to help you launch your next piece. It is smart to have at least two pieces of linkbait in the pipeline for just this reason. It is surprisingly easy to piggyback one success on the back of another.
2. Getting all the links you deserve:
Many people online who share your content may not provide proper attribution or links to you as the creator. This is especially true when creating and promoting infographics. Use sites like Tineye.com to track down and find bloggers who have taken your content without linking back. Email them and get all the links you deserve.
Step 5: Measuring Results
The final step in the linkbait process is measuring your results. The following metrics should be recorded and compared to other attempts at linkbait success:
1. Social Sharing
How many diggs, reddit votes, facebook shares, tweets, and so on did your linkbait receive?
Links were the main goal, so how did you do? Yahoo Site Explorer, SEOmoz’s Linkscape, Webmaster Tools, and others should all be utilized to track your links as they are created.
3. Key Sharers
Look through your referral logs and the links you have built. Were there any extremely prominent people who shared your content? Any celebrities or top bloggers? Use this as an entree to starting a relationship with these key influencers.
5 SEO Strategies Every Company Needs to master
Get Quality Links
Create authoritative content people want to read & share.
Examine competitor backlinks.
Post as a guest on high-ranking sites.
Network in social media.
Reclaim your brand: Get linked where you’re mentioned.
Influences page rank.
Google+profiles for all your authors.
Authors claim their authorship.
Set a Canonical URL
“Canonical” = the one best URL
Tells search engines which page is preferred (in case of duplicates)
Consolidates the power of a page
Permanently redirects (301) to canonical: full link value
Microdata & Schema
HTML tags tell search engines.
what the page is about.
Richer search results.
Better search rankings.
Web pages alter their appearance according to device.
Single HTML code for the page serves desktop & mobile.
Easier for users to interact with, share & link to.
Exact match anchor text
Exact match domain name
High volume, low quality content
Sidebar & footer links
Links in widgets
Use long-tail keywords
Over 70% of Google search terms are long-tail (5-7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey.
– Bring more targeted visitors to your site
– Easier to rank
– Clearly illustrates searcher’s intent
Include social buttons on every page of your site, every blog post St press release. St in all outbound communications. Focus on the channels your customers use.
Why is Great SEO Expensive?
Search is a zero sum game. If you rank better, someone else ranks worse. Competitors aggressively reinvest profits. If you invest less than they do, you need a better strategy to catch up. Even if you invest the same amount as the current leader, you still need a better strategy to catch up with their lead.
Each keyword is unique. Some keywords are localized, others have e-commerce ads, and others have bigger AdWords ads. The potential return of organic search depends on the layout of the result page. Some variables are hard to influence without money. On a keyword like “car insurance” some of the largest advertisers might spend nearly $1 billion a year on marketing. That drives brand-related searches & improves user engagement, which Google counts as a signal of quality.
REACTIVE VS PROACTIVE
Great SEO plans for the future. Google has done many large updates that hit millions of websites. If you ride too close to the limits, then you are more likely to eventually get hit. Ex-post-facto issues. Things that might be considered fine today might not be considered fine many years down the road. Clean up costs can be substantial. In many cases the cost of cleaning up a penalty is far greater than the cost of starting over building from scratch.
Stretching snail budgets requires short cuts. Those short cuts often mean riding close to the limits, which can work great in the short-tern but at great risk in the long-tern. Factory lines lead to trouble. The more an SEO process is scaled the more it is likely to be factory line styled, find that makes it more likely to have footprints. If & when any particular site gets hit, many such sites will get hit at the sane tine.
Google holds back performance data. For a decade search engines provided keywords in their referrers. Over the past couple gears Google has held back more and more organic search data. Google provides that same data to advertisers. If you can afford AdWords, you get much better performance data. Performance can be lumpy. Due to opaque algorithms & large algorithmic updates, it can be hard to predict the precise impact of any specific change, especially far out into the future, when the algorithms will be significantly different.
Do’s and Don’t Local SEO
CORRECT YOUR ON PAGE OPTIMIZATION
Local-based optimization includes your contact details, business phone numbers and region-centric keywords, e.g. specific landmarks.
CREATE LOCALPLACES PAGES
Signing up with search engines like Bing and Yahoo, enhances one’s being in organic searches.
CLAIM AND CORRECT NAP LISTINGS AND CITATIONS
Google MapMaker helps you access correct personal credentials and affirms correct NAP listing.
Practicing user prompt or interfaces encourages more reviews .thus boosting SEO ranking.
It’s important to build your brand and content on social media, as it’s a valuable way to help local customers find your business online.
WRITING OR PAYING FOR FAKE REVIEWS
Locking up fake reviews cause perpetual damage to a business online.
MAKING YOUR INFORMATION COPY UN NATURAL OR SPAMMY
Stuffing keywords can indicate spamming and thus lower your site ranking.
MISSING RELEVANT CATEGORIES
Listing irrelevant categories on your site can affect site ranking.
MISSING CONTACT INFORMATION ON YOUR WEB SITE
Incorrect contact details can de-rank a site and spoils your online repute.
INCONSISTENT NAP INFORMATION ONLINE
Inconsistency in your NAP information on different site can hinder its ranking and web reputation.